Beta tests are a big deal to everybody, whether it’s the developer who needs to test the server hardware and software issues, the publisher judging reaction to what they’ve put so much money into or the end user, excited to be amongst the first to play a game they’ve waited so long for. It would be impossible to say that it’s a bad thing to beta test a game, but over the last few years there has been a definite shift, probably watched over by PR and marketing people, towards the beta being an important way for everybody to get their first glimpse of what an MMO could be at launch and has become nothing more than a glorified publicity stunt, a demo and competition all rolled into one.