So Star Wars: The Old Republic has gone free-to-play, at least up to a point, and that leaves the MMO industry in a very interesting position. The Old Republic looked to be one of the last big AAA MMOs, one of those games that looked to make or break the massively multiplayer world by injecting an influx of new players into our community and ultimately benefit everybody. Instead it’s been successful enough, but not to the level some people expected. It’s not been a “WoW-killer,” it’s not changed the face of the industry. No doubt it’s been a financial success and a critical success, but given that it’s a Bioware game and it had a ton of advertising, what does it say about the MMO genre that it isn’t the biggest game on the market today? What does it say that people have already moved onto other games, or back to World of Warcraft?